Social media directly impacts your business’s search engine optimization efforts and search engines influence your social media presence.
In recent months, many have claimed that SEO is on the outs and that social media is going to be the sole way in which we find the information we’re looking for online in the future. However, that’s not currently the case and I don’t think it ever will be with the current relationship that search engines and social media have with one another today.
However, social media and SEO do overlap, and social can contribute to the overall organic success of websites in several ways. Let’s take a look top 5 ultimate ways how social media affects SEO.
1: Link Potentials:
Link building has always been an important factor taken into consideration by search engines to determine whether other websites across the web deemed your website to be a quality source of information.
For years businesses would apply various link building tactics both credible and illegitimate to garner more links to their website to gain higher rankings.
Today, links are mainly achieved through developing original content that is in turn, shared across social media. Links to your content on Facebook, Twitter, LinkedIn, Google+, YouTube and other social networks help the search engines understand what websites are credible and should be ranked for what keyword phrases.
2: Search Query Volume:
Social media can help you get your name out to a wider audience. When that happens, you increase the overall awareness of your brand, which can lead to more people searching for your brand as a result.
When Google sees that more people are searching for a brand, they view that brand as more popular and well known, and thus award it higher ranking. This is dependent on the query being searched for, naturally, and often is more of a branded search opportunity by nature.
3: Speed Up Content Index Procedure:
Again, content shared across social media is taken into consideration by search engines as indication of quality information that should be ranked accordingly. The more links a page on your website has, the quicker the search engines index this content in the rankings.
Since social media can help influence the amount of links a piece of web content receives in a shorter period of time, it can often speed up the process of indexation of the content in search engines.
4: Leverages Local Search:
Local search is increasingly important to businesses with a physical location, especially small businesses. With the rise of mobile use, a majority of local searches for business are conducted on the go with a smartphone.
Be active where users are searching for your business or service offerings on every relevant location-based social network like Yelp, Foursquare, Urbanspoon as well an updated location listing on each search engine.
For Google, their business listings are on Google+ local pages, but for Yahoo and Bing, these listings are more static profiles.
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5: Brand Signals:
Some think that simply getting mentioned on a blog or site, without a hyperlink, can also contribute to ranking factors. Google calls this co-citation and considers it a brand signal. Social media’s ability to increase awareness of a brand and spur conversation can result in these co-citation mentions.
I found these 5 strong point as per the today rankings factor. If any thing left please let us know by comments.